Social media marketing (SMM) is the use of social media platforms to promote a business, build relationships with an audience, generate leads, drive sales, and retain customers.
In simple terms:
> Social media marketing is using social platforms to achieve marketing objectives.
What does social media marketing actually involve?
1. Strategy
Identifying the target audience
Setting marketing objectives
Choosing the right platforms
Developing a content strategy
2. Content
Videos/Reels
Posts
Stories
Carousels
Educational content
Entertainment
Promotional content
User-generated content
3. Community management
Responding to comments
Answering DMs
Engaging with followers
Building relationships with customers
4. Paid social advertising
Facebook/Instagram ads
TikTok ads
LinkedIn ads
Retargeting campaigns
Lead-generation campaigns
5. Lead generation Turning social-media attention into actual business opportunities, for example:
TikTok → WhatsApp → Enquiry → Quote → Sale
6. Analytics Measuring:
Reach
Engagement
Followers
Clicks
Leads
Conversion rate
Cost per lead
Revenue generated
Social media marketing vs digital marketing
Think of it this way:
Digital Marketing = the bigger umbrella
Under it you have:
Digital Marketing → Social Media Marketing
→ SEO
→ Email Marketing
→ Search Advertising
→ Content Marketing
→ Website Marketing
→ Online Advertising
→ Analytics/Marketing Intelligence
→ etc.
So social media marketing is a component of digital marketing, not the whole thing.
Comments